Nigeria’s global image is on the rave on the streets of the United Kingdom currently. And it is all kudos to the initiative and foresight of one patriot and man of many good sides, Ambassador Olufemi Ajadi Oguntoyinbo.
The consummate entrepreneur, socialite and politician, is on the head of musical and entrepreneurial tours of the UK currently, and the main menu on the table is showcasing Nigeria’s brand of musical entertainment to the world, and tapping the associated investment benefits.
Like they say, music is the spirit of the soul, and deploy music as bait for that vital part of man, you are certain to control even his will.
So is the situation currently at the very locations where the Agadi musical train has had a stopover The response has been overwhelming fans not only swaying and waving to the rare fervour of Nigerian brand musical compositions but taking in as well, all other moral undertones.
Harcher on stage
From left: Mr. Kilamuwaye Badmus, the Finance Director, Bullion Records; Ambassador Olufemi Ajadi Oguntoyinbo, the Chairman and CEO of Bullion Records; Abdul Rahman popularly known as Harcher, Star Artiste Bullion Records; Mr. Femi Elegbede, the Entertainment Director, Bullion Records, and Mr. Ibrahim Kegbegbe, the Head of Media and Publicity Secretary, Bullion Records
The inspiration behind it all, Ambassador Ajadi
Much more, is the financial leverage that the nation first and foremost, the musical acts concerned and the Ajadi brands are tapping from the musical tours.
On the billings of the ongoing one is impressive young performer and Fast-rising Nigerian Afrobeats artiste Abdul Rahman Yusuf, popularly known as Harcher, as well as Zalatan
Both are acts of Bullion Records, one of the companies run by Ambasssador Ajadi, and the former has been delivering captivating performance live in the course of the UK tour, first in Birmingham.
READ ALSO: Harcher, Zlatan Thrill Birmingham Crowd at UK Tour
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There, he left adept and signature stage moves that endeared him to the crowd of crooners.
This was on Friday, August 7, 2026, at the venue, Forum Digbeth, Birmingham, United Kingdom, as part of Harcher and Zlatan’s UK tour.
On his part, Zalatan full names, Omoniyi Temidayo Rapheal, is a leading Nigerian act, performer and rapper.
For singer and songwriter Harcher, the stage was a comfortable home and he handled it in the way that got the fans enthused to his vibrant fusion of Afrobeats, R&B, pop and street-hop.
The applauses that followed were a testimony of how far the fans rated his performances.
The Eagle reports that Harcher, who joined Bullion Records in 2024, already has some impressive numbers to his credit. These include “Peace,” “Love,” “Dance to It (Jo Si),” “Stamina” and “Mey Suya,” featuring Fido.
He was to tell correspondents later that he owed so much gratitude to the financier of it all, Ambassador Ajadi, while describing the experience of performing to the UK audiences as one he would cherish for some time to come.
“I am very grateful for the love and support I received tonight. Seeing people applauding, singing along and recording my performance really means a lot to me.
It shows that the music is connecting with people, and that is one of the greatest motivations for any artiste,” he said.
“I want to sincerely appreciate Bullion Records for believing in me and giving me the platform to grow and take my music to a wider audience. I am grateful for the support, guidance and opportunities the label has continued to provide,” Harcher said.
“To all my Nigerian fans, I want to say a very big thank you. You have supported me from the beginning, streamed my songs, shared my music and encouraged me. I carry that love with me wherever I go,” he said.
“To everyone here in the UK who came out tonight, especially those who stayed to watch and support my performance, I appreciate you. Your energy was amazing, and I do not take your support for granted,” he added.
“I also want to appreciate the organisers of the Zlatan show for giving me the opportunity to be part of this amazing event. It was a great platform, and I am thankful for the opportunity to share my music with such an energetic audience,” Harcher stated.
Sunday August 9 was the turn of Outernet London, and there, the Afrobeats artiste took the staged by storm.
It was like a consolidation of his hold on the discerning UK audience.
“London was another beautiful experience for me. I came here to share my music, but the energy I received from the audience made the night even more special. I am grateful to everyone who came out and gave me their love and support,” he said thereafter..
“Every stage is a new experience and every audience teaches you something. Birmingham was amazing, and London has given me another beautiful memory. I am learning, growing and enjoying every moment of this journey,” Harcher said.
Other performances confirmed are for Cardiff City on August 15, Albert Hall, Manchester, on August 16, with a round-off performance billed for Enish Glasgow on August 29.
With this impressive score on the entertainment sheet, Ambassador Ajadi demonstrates his readiness to help others not only discover their talents and potential, but to harness these to the fullest.
He demonstrated these much a few years earlier, ‘with Bullion Records unveiling and signing-on ceremony of another talented, Lagos-based performer, Gycfull names Fortune Kingsley.
There are many more discoveries and showcases, demonstrating Ambassasor Ajadi’s special passion for musical entertainment. Epic seasons, religious festive periods and national holidays at home are typical forums which he utilises to not entertain his country people, but help promote the talented courses of young ones.
Indeed, Ambassador Ajadi’s musical tours have only added to his long list of programmes that not only bring therapeutic relief to people, but help to advance the economic interest of the nation.
Cami Ezenwa is a Writer, Editor, Publicist, Biographer and Journalism Trainer
He has worked with the Daily Times, Daily Independent, Financial Standard and Business Television to mention some.
His ongoing Corporate Communications Master Class training series equips learners with credible hands-on skills for effective Media Relations, Public Communications & Corporate Affairs amongst others.
He can be contacted via 09165809519 or 08180335778.