Seminar Unveils Journalism And Content Creation Insights

By Grace Oluwatimininu

An educative, forum with insights on journalism and content creation. unfolded at the Nigerian Institute of Journalism (NIJ) hall on Wednesday May 29, 2024
The forum provided opportunity for experts in the two fields to share ideas with participants who were majorly students of the NIJ.

One of the experts, Mrs. Ejiro Umukoro, popularly known as lady E, shared insights with the students, explaining the significance of leveraging digital platforms in today’s media landscape.

Lady E made clear the point that journalism and content creation could indeed leverage, especially harnessing the gap between traditional journalism and the modern digital landscape.

She also advised the students to undergo a journey of self-discovery by asking themselves why they are in NIJ and also the three words that best define their essence and how it can be converted into their brands.

” I urged you all are here to ask yourself these questions. Why are you in NIJ? what are the three words that defines you? What drives you? What is your personal goal? What is your personal mission?”

This exercise not only challenged the students to define and redefine themselves but also prompted them to consider their strengths as future media professionals.

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As the session progressed, the facilitator also gave the three words that defines her. She said wherever she is, she is always described by those words.

” The three words that define me are voracious, vivacious and vavavu”

She presented practical strategies to illustrate the power of digital platforms in amplifying storytelling, even as her expertise shed light on the opportunities in social media, online publishing and multimedia content creation.

At this stage, she made references to the social platforms particularly mentioning linked-in, incidentally, only a few responded in the affirmative.

She then urged the students to create a strong profile on it to market themselves

” How many of you are on Linked-in? I can see few hands. If you don’t have a profile on Linked-in,I want you to create a strong profile now and market yourself and what you do”, she told them.

She also advised the students to have a personal brand and to choose who they follow on social media.

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”What kind of content do you post on social media, who do you follow on social media. How many of you know Christen Amanpour? I can see few hands, how many of you know Broda Shaggi?”

In all, the event at NIJ hall served as testament to the ever evolving nature of media and the importance of embracing change.

The presenter was able to leave a lasting impact on the students, especially, how to navigate necessary corners in the act of journalism and content creation.