TikTok ranks as the 6th most-used social media platform worldwide, with over1 billion active users as of January 2022. That’s a big market.
Many people have already figured out how to earn money on TikTok, and some consider it a full-time job, and one of the people cashing in on this huge opportunity is a former Senegalese factory worker turn TikTok star, Khaby Lame.
Senegal-born Khaby Lame has revealed he makes as much as $750,000 per TikTok post.
In a Fortune interview that Lame published on Wednesday (Sept. 14), the social media personality disclosed he’s on track to make about $10 million by the end of 2022.
Lame was a factory worker in Italy who turned to TikTok to make speechless clips mocking life-hack videos after losing his job amid the global pandemic.
Along with his base Tik Tok bag, the platform’s most-followed star also has amassed a stream of income through brand deals. The 22-year-old rakes in $400,000 per collaboration clip, and his much-publicized collab with Hugo Boss earned the star $450,000 after posting about it online.
Furthermore, Lame renewed a contract with an unspeciÐed major Hollywood studio for $750,000 for a lone post on TikTok.
Raina Penchansky, CEO and founder of inÓuencer management company Digital Brand Architects, spoke about Lame’s deal and other inÓuencers making similar pricey deals.
“Most inÓuencers get to a certain point in their career where they’ve endorsed and supported a number of brands and have a Óat fee for these structures, but they start to want a bit more incentive or upside from those relationships,” Penchansky said. “That’s when we start to more meaningfully discuss ways for them to get into deeper relationships with companies or around companies they want to start.”
On top of his lucrative deals, Lame currently has 149.5 million followers on the platform, making him the most followed person on the TikTok app.