4 Secrets To Coco Samba’s Market Dominance -Bullion CEO

The Chief Executive Officer (CEO) of Bullion Go-Neat Global Limited, has revealed 4 secrets to Cocoa Samba’s market dominance.

Ambassador Ajadi Oguntoyinbo, made the revelations yesterday during an interaction with a delegation of the Commerce & Industry Correspondents Association of Nigeria (CICAN) at the company’s factory yesterday.

Ambassador Ajadi first went down memory lane to update on how it was trying to produce the product, distribute and market, submitting that it was not an easy exercise.

According to him, “We paid a lot of prices in terms of developing the product

“We undertook researches, surveys and sampling over a period of time.

“Even in pricing, we made sure that Coco Samba is very affordable to our consumers.

“If you check, you will discover that it one of the most effectively priced product, compared to the values that consumers get.

“Even when the registration and production had been completed, another challenge was marketing and distribution the product, and that this took us to different location, come rain come shine”.

The premium brand from the stable of Bullion

“For someone that had seen money before, before starting a manufacturing business, it was not easy.

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“I was now carrying two cartons, four cartons in a bagco bags, moving from location to location, trying to supply customers”, he said.

He said the efforts he put into the product was what was materialising in popular demand that has followed, wondering why anyone would want to rubbish that.

On the 4 Secrets To Coco Samba’s Market Dominance, Ambassador Ajadi:

The product that everybody is talking about today, went through processes to get to where it is today thus:

1. Market Survey:

We did not just come out with a product. A major point in the 4 Secrets To Coco Samba’s Market Dominance is market survey. The survey was detailed, and took us to a number of places, markets, relaxation centres and eateries.

We tried to find out what people were consuming and areas in which they would want an improvement. Our team took note of all these.

You know market surveys are important: they help you to understand what is in demand

2, Unique blend of ingredients: consumer centredness

Having known what the people wanted, we set out with discovering the ingredients that would enable us brew it. This too was painstaking, involving traveling to different locations, picking samples, processing them, following safety rules and guidelines set out by the regulatory authorities.

READ ALSO: ‘Why Coco Samba Is Best Brand In The Market’

Our laboratory team were commendable in their commitment in this, and when they were done, we were confident in what we were ready to offer the market.

3. The third aspect of the 4 Secrets To Coco Samba’s Market Dominance is Aggressive marketing

It is one thing to have a good product; it is equally another thing to get it to where the consumers will find it.

I have stated earlier, how I personally was moving from one place to another personally marketing the brand. But then, we had to move a step further, bringing more people on board, and at this time, embarking on aggressive marketing of the product.

We still try to obtain responses from consumers through on the spot sampling of Coco Samba. This has helped us to improve and in fact sustain leadership and dominance.

4. Motivation of distributors

One of our philosophies is to try to motivate our distributors. We regard them as important to the business as we regard those involved on all other aspects of the product production.

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We are not give to too much product; we try as much as possible to provide incentives to our distributors. We let them know that the product is theirs by the kind of markup and margin that we allow them.

Truly, when you have a pack leader and category leader like we have, you will discover that it is no longer about profit, profit. So, we strive to ensure that the interest of those who make this best seller visible, is well taken care of.