Sony Corporation Partners BandLab Technologies To Empower Musical Creators

Sony Corporation and BandLab Technologies have begun a strategic partnership to empower musical creators with cutting-edge technology.

The collaboration which will begin with Spatial Sound Integration in BandLab, is expected to redefine music creation for independent and emerging artists worldwide.

It would be leveraging Sony’s legacy of audio excellence with BandLab’s fast-growing social music pedigree worldwide.

For the two organisations, it would be deploying shared innovative spirit towards empowering musical creators to build their careers, starting from the earliest stages of their musical journeys.

“Starting this summer, BandLab users will be able to explore a curated collection of spatial-enabled beats in the BandLab Sounds marketplace and then build on them in BandLab Studio, adding vocals, instruments, and additional production to expand their creative possibilities within the immersive world of 360 Reality Audio”, a Sony Corporation release stated..

According to the release, the initial phase of the partnership would integrate Sony’s Spatial Sound technology, 360 Reality Audio, directly into the BandLab app.

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“This partnership reflects a shared belief that the technology and opportunities to create music should be available to everyone, not just a select few,” said Meng Ru Kuok, CEO & Co-Founder of BandLab Technologies.

“By working with Sony Corporation, we’re combining our strengths to empower creators at every step of their journey. It’s not just about what artists can do today, but about what becomes possible when they’re given the right support to experiment and grow”, he added.

With access to a smartphone and standard pair of headphones or earbuds, millions of users around the world would have the ability to both experience and make music in spatial audio.

As the partnership evolves, a dedicated, co-branded hub within BandLab will act as a gateway for future offerings—integrating new technology and accessible tools for music creators while providing exclusive access to newly developed educational programmes.

The organisations expect the collaboration to create additional opportunities to amplify BandLab artist success stories to a global audience, offering artists greater visibility as they reach new heights in their creative journeys.

With over 100 million users across genres, skill levels, and geographies, BandLab is the world’s largest social music creation platform and a driving force in today’s music landscape. Together, Sony and BandLab are not only breaking down the barriers to make music, but also laying the foundation for a future where every artist has the means to create, connect, and share their music on a global stage.

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“Sony has long been committed to delivering premium audio experiences, and this partnership with BandLab allows us to deliver such experiences to music creators of all levels,” said Masaaki Oshima, Head of Personal Entertainment Business Unit, Sony Corporation.

“By integrating our audio products and technology into BandLab’s ecosystem, we’re not only expanding access to immersive audio tools, but also strengthening our connection with the pro-consumer market, enhancing the way music is created and experienced. We’re excited to see how artists push creative boundaries with these new possibilities”, he added.