How MTN made BUK Student Owner Of ₦35 million Car

A 300-level student of the Bayero University, Kano (BUK), Ramatu Yakubu, has become owner of a N35million car, courtesy of MTN.

Yakubu, who is of the faculty of Agriculture became owner of the car, after emerging winner at the MTN Pulse Campus Invasion event held at the university.

The Pulse Campus Invasion event, flagship youth engagement initiative of the telecommunications giant, held on the school campus for three days.

The event was designed to empower, entertain, and connect Nigerian students through a blend of digital experiences, entrepreneurship, and live entertainment.

Ramatu was not the only winner, but hers climaxed a series of competitions and activities in which  laptops, tablets, smartphones, and cash gifts were given out to students.

MTN Nigeria’s Youth Segment Manager, Femi Adesina, has described the event as part of the company’s strategic investment in youth development across Nigeria’s tertiary institutions.

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“As an organisation, we believe strongly in the Nigerian youth. We are not just here to talk to them, but to walk with them, support them, and empower them to be their best selves,” Adesina said.

He said MTN Pulse Campus Invasion selected universities into hubs of music, gaming, skill development, and digital innovation.

The universities that have already hosted the programme include:

1. University of Abuja,
2. University of Benin,
3. Federal University of Technology Owerri, and the
4. Federal University of Agriculture, Abeokuta.

“We want to move away from being a brand that only talks, to being a brand that acts.

“That’s why we’re giving students the opportunity to showcase their products and sell, while also rewarding them with tools to grow,” Adesina added.

According to him, MTN also provided exhibition space for 10 student entrepreneurs to showcase their small businesses.

Apart from the grand prize of the car, other items distributed included laptops worth ₦4 million, tablets valued at ₦3 million, and various tech accessories such as power banks, art kits, and cash prizes ranging from ₦50,000 to ₦150,000.

Adesina also highlighted MTN’s broader commitment to youth empowerment, noting that the company has invested heavily in scholarships for young women, science and technology students, and persons with disabilities.

“This is our way of showing that we see them, we believe in them, and we want to be part of their journey. MTN is not just a network provider; we are a partner in their growth,” he said.