How Gala Sausage Roll Celebrated Nigerian Workers May Day

This year’s may have come and gone, but the pleasant memories created for workers by Gala Sausage Roll remains.

The brand added colour to the day by rolling out free bus rides to celebrate Nigerian workers.

It said the gesture was its way of celebrating this category of people who have kept the country moving forward.

A way of saying thank you, to the real heroes who keep this country moving, Gala sausage roll said for over 60 years, it has remained more than just a snack.

Instead, it has been a trusted companion for millions, fueling Nigerian workers, students, and everyday hustlers.

Across bus parks, social media, and radio airwaves, the campaign resonated with vibrant energy.

From heartfelt radio shoutouts to colorful digital content and impactful on-ground activations, every element was designed to do one thing—honor the strength and resilience of the everyday Nigerian.

“We believe every Nigerian deserves to be seen and celebrated,” said Oluwaseyi Afolayan, Brand Manager, Snacks Category at UAC Foods.

“This campaign wasn’t just a one-off gesture—it was a reaffirmation of our deep respect for the grit and heart of the everyday worker.”

She continued, “Our goal was simple: to create a moment of ease and say, ‘We see you, we value you, and we’re proud to ride with you.’”

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Whether you’re a student working toward a dream, a rider weaving through traffic, a market woman opening shop at dawn, a tailor chasing deadlines, or a teacher shaping the next generation—this was for you.

With every smile, every nod of appreciation, and every “thank you,” the message was clear: Nigerians saw Gala’s heart, and Gala saw theirs in return.

To all Nigerian workers: we salute your hustle. We celebrate your daily grind. And we’ll continue to ride with you—today and always.