Dexa Medica, manufacturer of Boska pain reliever, Nigeria’s leading antidote to pains, has organised a consumer activation in Ibadan .
The monthly Pain free Day seminar tagged Boska Pain Free Day, was aimed at helping consumers fight against all forms of pain. Activation for the month of September was geared towards ensuring that Nigerians live in good health and wellness by relieving them of pains very fast.
In the words of Mr. Ololade Jesufemi, “Series of medical activities and programs were embarked upon by the company to drive consumer love and affinity towards Boska.
“Some of the activities embarked upon by health practitioners during the event were to educate the people on how to live healthy life and pain free, body massage and free health checks such as optical services, blood pressure, BMI etc,” he said.
The Brand Executive Ibadan, Kafayat, in her words said the objectives of organising the Boska pain free day programme includes among others to encourage consumers of Boska to live a well and healthy live by having regular medical checks; to help Nigerians combat physical pains and to create more awareness.
It is also for trial, conversion and loyalty for Boska as a brand, which will translate to sales and consequently help the company meet sales target for the quarter.
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