Bokku Mart Officially Reacts To ‘Omo Igbo’ Advert

Consumer goods outlet, Bokku Mart has officially reacted to its viral advertisement that now draws different comments to its name and brand.

The controversy erupted over the phrase, “Omo Igbo” used by a female influencer, identified as Defolah, in its promotional advert online.

Many Nigerians, especially from Nigeria’s Southeast, condemned the manner of the usage as ethnically insensitive

Bokku Mart has issued a public apology over the viral advertisement over the advert which it has since deleted.

“We are deeply saddened and disturbed by a video recently shared online that contained offensive and hurtful language”, it has said on its X handle.

“The language used in the video was unacceptable and deeply misaligned with Bokku’s values,” the company said.

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“While the content originated from an external influencer and was published by a third-party media firm without prior review by our team, we take full responsibility for its appearance on our platforms,” the company stated.

“We have since strengthened our content approval and vendor oversight processes to ensure such an incident never happens again,” the statement continued.

“Bokku Mart is more than a retail brand; we are a proudly Nigerian company built on love for our people and communities.

“Our mission is to make everyday life better for all Nigerians by ensuring access to quality products at affordable prices.

“We celebrate our nation’s rich diversity and stand firmly against all forms of discrimination,” the company added.