Winning Team Praises 02 Academy For Advertising Contest

By TAIWO OLAOSEBIKAN

The wining team to the quarterly advertising pitching contest usually organsied by 02 Academy has praised the school for the initiative.

The team members gave the commendation at the pitch event which took place at the school hall, located in the Ogudu area of Lagos last week.

Mr Ajakaye Adepitan, who is the Art Director, described the pitch as so amazing, saying it gave his team the opportunity fo come up with crazy strategies that enabled them to win.

Continuing, he said: “I thank God for those who gave a wonderful advice for the advert that won the contest.

“My advice to upcoming advertisers is not to relent, but to keep working branding and thinking and remain creative”.

Also speaking, Rereloluwa Temitola, the Copy Director for the RTD group, said, she was so excited about the outcome, adding that the efforts that went into the preparation was worth it.

She said she was looking forward for more in the days ahead.

On the challenges on the way to emerging victorious, she said it had to do basically with thinking expressly and ability to create something extraordinary for the advert .

The programme began with an introduction of the judges and these included Sam Osukola, Simisola Obisan , Innocent Obie , Mr Ola Oluwa and Mr Ariyo Bamidele .
before announcement of the eventual winner, guests made relevant observations patterning to the presentation, and some of these centred on:
* Advertising is love game
* You must be bold when presenting a pitch
* Choose an advert that aligns with the idea of the consumer
* Make use of intelligent adverts.

A good number of students from the Nigerian Institute of Journalism, mobilised by their lecturer, Mr Jack Amaso witnessed the event.

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