Sooner Or Later, You Will Hear “Spotify Talks Africa” Loudly

“Spotify Talks Africa” may be the new fellow on the block, but the promoters are optimistic that sooner or later, you would be hearing about it loudly.

“Spotify Talk Africa” is an online streaming platform and comes with the main purpose of selling African music to a more and larger audience.

It is a forum that features panelists to discuss issues around the African music industry, especially challenges and how to come out of those challenges,  Phiona Okumu, the firm’s Head of Music for Sub-Saharan Africa is quoted as saying

It would have panelists dissecting African music from their different perspectives bringing more listening value to music connoisseurs, the organisation added in the statement released today.

Spotify Talks Africa host

“The African music industry has grown in leaps and bounds over the past few years due to a variety of factors, including collaborations with local and international artists, music streaming, and social media.

“However, only a select number of artistes are enjoying this success, and many talented creators are still struggling to break through.

“This is why Spotify has launched Spotify Talks Africa, a video series that brings the continent’s music industry stakeholders together in conversation,” she said.

“Slated to be released quarterly, each video episode is themed around specific issues in the industry, ranging from how music streaming is keeping legacy acts alive to the lived experiences of women in music”, she added.

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There is little or no doubt that African music listeners would welcome the promised spice on their entertainment menus, if only to escape the combined pressured of political and economic challenges across the region.

Nelson Mandela, one of the greatest Africans that ever lived is credited with many insightful sayings. One which centres on African music, runs thus: “The curious beauty of African music is that it uplifts even as it tells a sad tale. You may be poor, you may only have a ramshackle house, you may have lost your job, but that song gives you hope.”

The Eagle needs not say more.