Microsoft Toes Sony Corp’s Line, Raises Xbox Console Prices

Microsoft has toed the path of another global player, Sony Corporation by announcing a raise in Xbox console prices worldwide.

Citing “market conditions” for the move, it said new games developed by its video game subsidiaries would be affected in the upward adjustment of prices.

A notice on its website on the development stated: “We understand that these changes are challenging, and they were made with careful consideration given market conditions and the rising cost of development,” the company said on its website.

Recall that another global brand, Sony Corporation, which just jerked up the price of its PlayStation 5.

Xbox console is  primarily manufactured in China, which faces 145 percent US tariffs on numerous products under the Trump administration.

In the United States, the entry-level Xbox Series S will jump from $299.99 to $379.99, a 27-percent increase.

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The premium Series X Galaxy Black model will now retail for $729.99, up from $599.99 previously — a 22 percent hike.

Additionally, certain new games from Microsoft-owned studios will be priced at $79.99, up 14 percent from the current $69.99, It said.

In Europe, the Series S will rise from 299.99 euros to 349.99 euros, a 17-percent increase.

The Series S and X launched in late 2020 and have sold approximately 30 million units, according to industry analysts’ estimates.

In mid-April, Sony announced price increases for several PlayStation 5 models in select markets, including Europe but notably excluding the United States.