Lady Plunges From 25 Storey Building While Looking At Her Phone

A lady has fallen to her death from a 25 storey building because she could not keep her eyes away from her phone.

Identified as Carol Oliviera, 22, she had been on the Brazilian skyscraper’s helipad on the night of December 8 filming social media content, according to the Mail On Sunday.

Ironically, her own brother was around, and was able to film the disaster.

In footage captured by her brother, Oliviera can be seen pacing across the roof staring down at her phone as she recorded her clip.

The footage showed she appeared so focused on her screen, she does not see the edge of the roof coming.

That was how she stepped straight off the building and into the void, falling 300ft.

The report added that her brother, not named in local media, could be seen grinning at his own phone while he unknowingly records Carol’s fall in the background.

Police and firefighters later found her body at the foot of the Empire of the Sun Building in Balneario Camboriu, in the state of Santa Catarina.

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The report said Carol was a member of the Tijucas Centro de Janeiro football squad and also worked for a school bus service.

Team coach Angelica Solidade said: ‘Everyone liked her. You never heard a person say ‘Carol is boring’ or ‘I don’t like her’.

‘Everyone liked her from the adults to the young players she looked after on the bus.’

It comes after a gymnast plummeted more than 260ft to her death while taking a selfie at the castle thought to be the inspiration for Walt Disney’s Sleeping Beauty castle.

In August, Natalie Stichova, 23, was declared dead six days after she plunged nearly 262ft down Tegelberg Mountain in the state of Bavaria, Germany.

In an interview with Czech media, a friend of Natalie’s disclosed that she had been standing very close to the edge of the mountain when one of her legs appeared to slip off the edge while setting up the shot in front of the castle.

The friend, who wished to remain anonymous, said: ‘She fell from a height of about 80 metres (262ft). We will never find out whether she slipped or whether a piece of the rock edge broke off.’

In April, a beautician plunged 170ft to her death as she took a selfie from a clifftop panoramic viewing platform.

Inessa Polenko, 39, climbed over a barrier then stumbled, falling onto a beach below, according to eyewitnesses.

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Paramedics were quickly at the scene but she died in hospital after plunging from the Gagry viewing point in scenic Abkhazia, a breakaway region of Georgia. The viewing point overlooks the Black Sea.

The tragic accidents comes as research suggested that taking selfies should be considered a ‘public health problem’.

Academics in Australia analysed scientific papers and media reports on injuries or deaths from selfies worldwide since 2008.

They found nearly 400 had been reported over the 13 years considered in the study.

Victims were most likely to be female tourists in their early 20s, while falling and drowning while taking a photo the leading two causes of death.

Researchers said the public must be made aware of the risks posed by selfies – with an estimated 92million snapped globally every day – and urged social media apps to install software to warn people of the dangers as they go to take a phone selfie.

Dr Samuel Cornell, a risk expert at the University of New South Wales, Australia, and others wrote in the paper: ‘The selfie-related incident phenomenon should be viewed as a public health problem that requires a public health response.

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‘To date, little attention has been paid to averting selfie-related incidents through behavior change methodologies or direct messaging to users through apps.

‘Although previous research has recommended “no selfie zones”, barriers and signage as ways to prevent selfie incidents, our results suggest this may not be enough.

‘It may be prudent to also engage in direct safety messaging to social media users.’