Firms Behind Fast Moving Consumer Brands in Nigeria

Consumer goods sector has grown into a significant economic force and are poised to continue growing. It is expected that the next chapter of emerging middle class growth will be in the retail sector. Wholesale and retail sales consitute 16 percent of Nigeria’s GDP, and are the third largest contributors. This is particularly due to the buzz of new generation consumers who engage in sales through open air markets (marketplace) . In this regard, we provide the firms behind fast moving consumer brands.

Unilever Nigeria Plc

Products: Lipton, Knorr, Omo, Close-Up (toothpaste), Pepsodent toothpaste, LUX soap, Lifebuoy soap, Vaseline Petroleum Jelly, Blue Band Margarine.

Unilever is focused on making sustainable living commonplace.

According to their About Page:

When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours. Seven out of every ten households around the world contain at least one Unilever product, and our range of world-leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands designed to meet the specific needs of consumers in their home market include Pureit and Suave. Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping fulfil our purpose as a business – making sustainable living commonplace. About Unilever

Procter & Gamble

Products: Pampers (Nappies, Pants and Baby Wipes), Ariel (Laundry Products), Oral-B (Toothbrushes, Toothpaste, Oral Care), Vicks (Cough, Cold and Flu Relief), Gillette (Razors, blades and men’s grooming)

P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years.

In line with there Who we are page:

Our P&G brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. Over the course of 181 year, they’ve challenged convention, led innovation, and helped shape culture.
But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose, values, and principles.
We’ve done it for over 66,000 days, and we don’t plan on stopping anytime soon. Who we are – P & G

Nestle Nigeria Plc

Products: Milo, Nescafe , Golden Morn, Nido, Nestle Pure Life, Chocomilo, Maggi, Cerelac, Nutrend, Nan, Lactogen

Nestle enables healthier and happier lives through their brands, drawing on over 150 years of passion for nutrition to bring people tastier and healthier choices.

As claimed by their About us page:

Enhancing quality of life and contributing to a healthier future. Driven by our purpose we want to help shape a better world and inspire people to live healthier lives. This is how we contribute to society and ensure our long-term success. Our Purpose – About Us | Nestle

Flour Mills of Nigeria

Products : Golden Penny Noodles, Macaroni, Pure vegetable oil, Semovita, Spaghetti, Whole Wheat Flour

Flour mills of Nigeria is concerned majorly with feeding the nation, producing Agro-Allied products such as Feeds. and Fertilizers.

With over twelve thousand full and part-time employees, we are steering the green revolution in Nigeria with the use of locally sourced materials to develop and produce unique consumer products for local markets. This strategy is reducing dependence on imported raw materials and creating value for businesses, consumers and the country at large. About us | FMN

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