What is copywriting?
Copywriting is the art of writing words in such a way that they cause the reader to perform a certain action. This can be, for example, that they buy something, sign up for a newsletter or click on a landing page. Copywriting is often called “sales talk writing.” Because, just like a good sales pitch, the copywriter must captivate the reader from the beginning and guide him through the text until he reaches the desired objective (the action).
Also: See How Factory Worker Turn TikTok Star Makes $750k Per Post
How can I become a copywriter?
There are several ways to become a copywriter. Most people take the path of study or training. Some may think that having a communication or journalism degree is not necessary, but it is helpful. If you’ve already taken creative writing or ad tech classes, that’s a big plus, too.
Another important aspect is experience. Many people think that they do not have enough experience to work as a copywriter, but that is not true. If you are interested in the writing industry and are willing to work hard, you can get started to become a copywriter. There are also some online resources that can help you improve your skills and increase your knowledge.
There are many blogs and websites that offer copywriting tips and tricks. Also, there are more and more online courses and webinars where you can learn to write more effectively.
How can I make money as a copywriter?
There are several ways to earn money as a copywriter. The first option, and probably the easiest, is to apply as an employee at an advertising agency or other company and work there on a regular basis.
You can also work as a freelancer and get in touch directly with companies or individuals who need help with writing. Here too there are several options, from the price per word to flat rates for full texts.
How much can I earn as a copywriter?
When I decided to work as a copywriter a few years ago, I didn’t know exactly how much money I could make. Of course, there were some estimates and comparisons, but no hard numbers. So I went looking for it and did some research. And today I share with you what I have discovered.
First of all, you should know that there is no universal rate for copywriting. The amount of the fee depends on several factors, such as the medium (online or print), the size of the work, the target audience and the experience level of the writer. However, in general, the larger and more complex the assignment, the higher the fee. A general rule of thumb is that if you are a beginner, you can expect to pay between 50 and 100 dollar per hour. Of course, the more experience you have, the higher your fees will be.
Experienced copywriters can earn up to 500$ per hour. Of course, there are exceptions here too above and below. So if you receive an order for a 1000-word blog and earn 50 euros per hour, you have 20 hours of work ahead of you. So if you do 150 words in an hour, that’s 3,000 words in 20 hours, which means you earn 15 cents per word. In the case of a longer text, such as an e-book or guide, you can of course charge more, since more work and time is invested. For an e-book of 10,000 words, for example, you can calculate 200 euros per hour and thus receive a total of 2,000 dollars for the entire text. Of course, you don’t have to work as a copywriter to earn money.
There are many other ways to earn money on the Internet. Here you can discover 5 ways to make money with writing. But if you like to write and you imagine yourself writing for other people, writing is definitely an option for you.
Of course, it is also possible to enter the profession of copywriting as a career change . However, it will be difficult to compete successfully in this competitive environment without a strong background. A bachelor’s degree in communications or related subjects provides the knowledge and skills necessary to compete in the industry.
Generally, a copywriter is paid to write certain texts. This can be done for a variety of purposes, such as advertising, websites, or product descriptions. To be successful as a copywriter, you need to have good writing skills and generally be knowledgeable about the subject you’re writing about.
Depending on the purpose for which the texts are intended, other qualifications may be necessary. For example, the texts for advertising must be especially memorable and promote sales. To be able to write suitable advertising copy, it is useful to be familiar with the subject of marketing.
5 important characteristics of a copywriter
- A copywriter must be able to appeal to the motivation of the reader. Most people are primarily interested in their own goals, so it’s important for a copywriter to be able to understand and align with them.
- A copywriter must be able to convince. This includes not only logical argumentation but also the ability to tell personal stories or evoke emotions. This is the only way to get something across to the reader and really convince them of your point of view.
- A good copywriter should always keep score and know what he’s writing about. This includes general knowledge about the topic, as well as specific knowledge about details and background. This is the only way to sound serious and make the reader believe what you are saying.
- A copywriter must have exceptional engagement ability because otherwise no one will buy, subscribe to, or recommend the products or service.
- A copywriter’s completion rate with the reader must be high, because otherwise it was all for naught.
How and where do I get orders as a freelancer?
One of the best ways to get freelance work is to specialize in a specific area. This can be achieved by attending continuing education courses or gaining experience in a particular field. Also, it is advisable to build a significant portfolio and present yourself on various freelance platforms. Personal contacts can also help in the search for orders.
Freelancing is a great way to be flexible and earn some money at the same time. The only question is: where are the orders located? Of course, you can apply or network on various job boards, but there are also some websites designed specifically for freelancers where you can find new projects on a regular basis.
- freelancer.com
- upwork.com
- fiverr.com
- peopleperhour.com
Earn money with copywriting: This is what you should keep in mind
When you’re writing copy, there are a few things to keep in mind. First of all, you have to know who your target audience is. So write the text in a way that makes it interesting and attractive to them. Also, make sure that the text is clear and understandable. Use simple words and phrases so that everyone understands your message.
1. Keep your text short and concise
The first piece of advice is to keep your text short and concise. Many readers have a short attention span and don’t want to strain reading long texts. Therefore, you should try to make your text as short and clear as possible. A good way to do this is to put the most important information in the first few paragraphs.
2. Write in plain language
Another important tip is to write in simple language. Avoid using jargon or abbreviated words. Instead, you should try to write as clearly and understandably as possible. Keep in mind that many of your readers may not be as familiar with the topic as you are.
3. Use bullet points
Another good tip is to use bullet points. This is a good way to make your text clear and easy to read. It also makes it easy for readers to filter down the most important points.
4. Make your text interesting
Of course, you also need to make sure your ad text is engaging. Ultimately, you want to hold the reader’s attention and get them to read to the end. A good way to do this is to include examples or anecdotes. This can make your text more lively and interesting.
5. Work on your writing style
Lastly, you should also work on your writing style. Make sure your text flows smoothly and is enjoyable to read. Avoid including unnecessary words or phrases. Instead, you should try to express yourself clearly. If you pay attention to this, your text will look more professional and readers will be more likely to enjoy it.
Helpful tips
- Create your own website or blog and offer your services there. Write for other websites or blogs as a guest author.
- Create content for social media, like Facebook posts or tweets. Sell your own digital products, such as eBooks or online courses.
- Offer your services as a freelancer, for example as a ghostwriter or proofreader. You work at a content marketing agency or another company that creates copy for its clients.
- Give seminars or workshops on copywriting and earn money with your knowledge.
conclusion
Making money with copywriting requires several steps, but they are not as complicated as you might think at first. Some people sell their services to companies as freelancers, others create their own products, such as online courses or books. If you’re creative and have a way with words, copywriting is a great way to make money online.
