Supply Chain Disruptions: Omnihub Unveils Novel Solution

OmniRetail, Africa’s leading B2B e-commerce platform, has responded to problem of supply chain disruptions by launching its 50th Fast-Moving Consumer Goods (FMCGs) distribution franchise.

The event brought together retail value chain stakeholders to celebrate the expansion of the OmniHub franchise network, expected to reinforce OmniRetail’s mission of transforming the FMCG distribution landscape across Africa.

It is also expected to empower thousands of retailers, enhancing product accessibility in underserved communities.

The launching, featured panel discussions and interactive sessions with OmniHub franchise partners and retailers, and highlighting expansion to 50 OmniHubs across Nigeria has empowered over 100,000 retailers.

Such retailers now have access to a wide variety of products from over 200 leading brands.

OmniHub addresses supply chain disruptions, inflation, and fluctuating consumer behaviour by establishing nationwide warehouses, providing real-time data on purchases, and offering credit facilities to retailers.

Founder and CEO of OmniRetail Technology, Deepankar Rustagi, explained the firm’s support for distributors, including helping them to scale to a larger-scale business through the provision of credit in terms of products.

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“We will cultivate more entrepreneurs from this market, so we will have various business hub owners who are ready to service their areas”, he further said.

The Chief Operating Officer, Wale Adisa also emphasised OmniHub’s commitment to solving distribution challenges, especially in remote areas.

“As OmniRetail continues its expansion, the company plans to open an additional 250 OmniHubs by 2025, further enhancing its ‘network of networks’ model.

“This asset-light strategy remains central to OmniRetail’s vision of empowering local entrepreneurs and boosting economic growth through scalable, technology-driven solutions. So, we are inviting people to partner with us who own a commercial space and want to start their own business in FMCG distribution sector,” said Adisa.

He further explained that they were also providing data to manufacturers on purchases of their goods around the country.

“We believe strongly that there is a huge opportunity in FMCG and retail business, but there are so many roadblocks that prevent this.

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“We therefore work with a lot of manufacturers to take their products to the retailer anywhere around the country”, Adisa emphasized.

The COO further explained that their plan of establishing large warehouses nationwide was conceived to solve the challenge of the unavailability of certain products outside of Lagos.

“The further you go away from Lagos, the more difficult it is to have certain products available all the time. So we took on the challenge of solving the problem in a manner that also enables us to build businesses. This entails having warehouses, from where we would be distributing all across the states,” he added.