At Last! Chelsea Confirm Front-Of-Shirt Sponsor 

Following approval by the Premier League, Chelsea has officially announced a jersey sponsorship arrangement with sports data business Infinite Athlete.

The Blues had been playing without a front-of-shirt sponsor in the opening weeks of the season as the club sought a commercially beneficial agreement. A one-season, £40 million ($48m) deal was agreed with Infinite Athlete more than a month ago pending Premier League clearance, which was finally granted on Wednesday.

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The women’s team are set to debut the new shirt sponsor when they take on Tottenham at Stamford Bridge on Sunday.

Finding a suitable sponsor for Chelsea has taken some time. Due to Premier League broadcasting rules, an agreement with Paramount+ fell through, and an offer from the online casino Stake was rejected by fans. The new sponsor accidently showed up in a Sky Sports promotional video six weeks ago, so it appears that the Blues had been waiting to disclose it.

The new-look uniforms will make their premiere for the women’s team on Sunday, and for the men’s team against Fulham on Monday night.